Senior Marketing Automation Specialist

Jan Vrána

Marketing Automation Manager

Join 2N, a leader in innovative building access solutions, as a Senior Marketing Automation Specialist! We seek a talented professional to elevate our efforts and join our Marketing team at our Prague office.
As a Senior Marketing Automation Specialist at 2N, you'll be key in shaping and executing our B2B automation strategies. This role blends analytical skills, technical know-how, and a creative approach to drive impactful campaigns.

What You’ll Do

Strategic Leadership: Collaborate on and enhance our marketing automation strategy while mentoring a junior specialist
Collaboration: Work closely with marketing teams, product owners, and sales teams to ensure aligned strategies and continuous improvement
Content Development: Collaborate with our content team to create compelling campaign themes
Design & Delivery: Execute marketing automation emails, prompts, and follow-ups aligned with our business objectives
Data Analysis and Strategy: Use sales and behavioral data to refine and target marketing campaigns

Reporting and Analytics: Handle marketing automation reporting and improve tracking systems to measure campaign success
Data-Driven Experimentation: Develop experiments to test and implement effective strategies swiftly

What You’ll Need

Experience: At least three years in marketing automation, with a strong record in B2B campaign design and data analysis
Creativity: Innovative thinking to develop unique marketing strategies and stand out in the market
Communication Skills: Excellent English communication skills for effective team collaboration and stakeholder engagement
Customer Focus: A strong customer-centric approach, ensuring marketing efforts meet client needs and enhance satisfaction
Technical Skills: Proficiency in Pardot and Salesforce and familiarity with other marketing tools for seamless integration and tracking are a plus